Elect Fetty Anderson Senate Campaign
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| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.0 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 1 (2026-03-18 β 2026-03-19) |
| Created | 2026-03-18 |
| Creative variants | 0 body Β· 2 headline |
| Platforms | |
| Languages | en |
| Candidate | WV β Rachel Fetty Anderson |
| Surfaced by | βsenate:Rachel Fetty Andersonβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family, farm rural |
| Call to action | donate |
| Standout element | Side-by-side carousel pairing a rustic rural bridge with a tender newborn-holding photo, anchoring both values and generational continuity |
| Tactic | The ad deploys a personal grandmother story and imagery of a candidate cradling a newborn to build emotional trust and feminine relatability, then converts that warmth directly into a donate ask. |
| West Virginia | 100.0% |
| 35-44 Β· female | 2.1% |
| 45-54 Β· female | 5.2% |
| 55-64 Β· female | 16.6% |
| 65+ Β· female | 76.2% |