πŸ“Œ The Swipe File

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Rachel Fetty Anderson for U.S. Senate US Inactive

Elect Fetty Anderson Senate Campaign

ad creative

Donate to Rachel Fetty Anderson

Donate to Rachel Fetty Anderson

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score18.9/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 0.0 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size100,001 – 500,000
Days live1 (2026-03-18 β†’ 2026-03-19)
Created2026-03-18
Creative variants0 body Β· 2 headline
Platformsfacebook
Languagesen
CandidateWV β€” Rachel Fetty Anderson
Surfaced byβ€œsenate:Rachel Fetty Anderson”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, family children
Symbolsfamily, farm rural
Call to actiondonate
Standout elementSide-by-side carousel pairing a rustic rural bridge with a tender newborn-holding photo, anchoring both values and generational continuity
TacticThe ad deploys a personal grandmother story and imagery of a candidate cradling a newborn to build emotional trust and feminine relatability, then converts that warmth directly into a donate ask.

Where it ran (delivery by region)

West Virginia100.0%

Who saw it (delivery)

35-44 Β· female 2.1%
45-54 Β· female 5.2%
55-64 Β· female 16.6%
65+ Β· female 76.2%

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