Hallie Shoffner for Arkansas
I’m honored to receive the endorsement of the Arkansas Democrat-Gazette editorial board in the Democratic primary for U.S. Senate. I’m running because Arkansas deserves leadership rooted in our communities, not political ambition. I’m doing this because Arkansas deserves a fighter who will take it to the mat for families, workers, farmers, and our kids. And as the board wrote, “Tom Cotton will have his hands full if he agrees to a debate.” Good. I hope we have it.
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| Overall score | 49.5/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 88.7 · 1.1 · 77.7 |
| Spend range | USD 800–899 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 2.61 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 5 (2026-02-27 → 2026-03-04) |
| Created | 2026-02-27 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Hallie Shoffner |
| Surfaced by | “senate:Hallie Shoffner” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Full newspaper editorial screenshot lending third-party credibility from the Arkansas Democrat-Gazette editorial board |
| Tactic | Leverages earned media credibility by showcasing a newspaper endorsement editorial to validate the candidate's authenticity and electability without relying on paid messaging alone. |
| Arkansas | 100.0% |
| Oklahoma | 0.0% |
| Missouri | 0.0% |
| Texas | 0.0% |
| Tennessee | 0.0% |
| Ohio | 0.0% |
| Kansas | 0.0% |
| 18-24 · female | 11.9% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.1% |
| 65+ · male | 4.4% |
| 65+ · female | 4.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.9% |
| 55-64 · female | 4.2% |
| 45-54 · male | 7.2% |
| 18-24 · male | 11.5% |
| 45-54 · female | 5.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.8% |
| 35-44 · female | 7.4% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 15.7% |
| 25-34 · female | 10.6% |
| 18-24 · unknown | 0.2% |
| Unknown · male | 0.0% |