Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
Today, I spoke at the Capitol for Pro-Life Day because I believe innocent life is worth protecting. I will continue to fight unapologetically for the unborn and stand firm in defense of life. We must act now to stop the importation of abortion-inducing drugs into West Virginia and pass legislation that ensures precious infants are protected under the law.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 1.7 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2026-02-19 → 2026-02-26) |
| Created | 2026-02-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | capitol statue, family |
| Call to action | none |
| Standout element | Candidate at podium flanked by West Virginians for Life rally banners inside ornate Capitol rotunda |
| Tactic | The ad leverages an authentic grassroots rally setting and moral urgency language to position Willis as a principled pro-life champion taking direct legislative action, appealing to faith-driven base voters. |
Where it ran (delivery by region)
| West Virginia | 93.2% |
| Pennsylvania | 0.9% |
| Florida | 0.8% |
| Ohio | 0.8% |
| Virginia | 0.6% |
| Maryland | 0.6% |
| Kentucky | 0.5% |
Who saw it (delivery)
| 18-24 · female | 0.7% |
| 45-54 · male | 4.8% |
| 65+ · male | 21.2% |
| 65+ · female | 37.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 11.8% |
| 55-64 · female | 12.6% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 3.7% |
| 18-24 · male | 1.6% |
| 35-44 · male | 2.5% |
| 35-44 · female | 1.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.4% |
| 25-34 · female | 0.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
