David Cameron Smith
The newly inaugurated New York City mayor posits the 'warmth of collectivism' as compassion, but history disagrees.
"Mamdani makes collectivism sound like a thick wool blanket on a January morning. But for those of us who haven't traded our history books for ideological fan fiction, that "warmth" usually ends with a rather specific kind of cold…regularly found six feet underground."
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 30.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 1.4 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | — |
| Days live | 6 (2026-01-08 → 2026-01-14) |
| Created | 2026-01-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | OR — David Smith |
| Surfaced by | “senate:David Smith” |
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent, diverse crowd |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | Death metaphor ('six feet underground') paired with a smiling opponent photo to create sinister contrast |
| Tactic | The ad uses dark historical allusion to mass death under collectivist regimes to reframe Mamdani's progressive policy platform as existentially dangerous, leveraging fear rather than policy critique. |
| Florida | 7.1% |
| Texas | 6.6% |
| California | 5.9% |
| Ohio | 5.4% |
| New York | 4.9% |
| Pennsylvania | 4.6% |
| Michigan | 4.0% |
| 18-24 · female | 0.0% |
| 18-24 · male | 0.0% |
| 25-34 · female | 0.2% |
| 25-34 · male | 0.3% |
| 35-44 · female | 0.2% |
| 35-44 · male | 0.6% |
| 45-54 · female | 0.6% |
| 45-54 · male | 2.8% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 3.7% |
| 55-64 · male | 15.3% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 22.2% |
| 65+ · male | 53.3% |
| 65+ · unknown | 0.6% |