πŸ“Œ The Swipe File

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Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

ad creative

Stop ICE From Terrorizing Our Communities

Show your support with a contribution.

Ad copy

For months, I've been calling for the demilitarization of ICE β€” and it's only gotten worse. Masked agents are raiding homes without warrants. Breaking down doors. Ripping children out of bed and zip-tying their hands. Shooting pepper spray bullets at a praying priest. Using Blackhawk helicopters to terrorize entire apartment complexes. These Gestapo tactics violate our most basic rights. When I spoke out, Donald Trump's White House attacked me personally for it. I've never backed down. I filed articles of impeachment against Kristi Noem. I'm fighting to get ICE out of Chicago. But I need to be in the Senate to stop this from spreading. If you believe families deserve safety, not terror, chip in $10 today. People over politics. Always.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score19.9/100
Spend / Reach / Long. / Eff.11.9 Β· 24.3 Β· 0.3 Β· 43.0
Spend rangeUSD 100–199
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 272.07
Est. audience size5,001 – 10,000
Days live2 (2026-01-31 β†’ 2026-02-02)
Created2026-01-31
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” Robin Kelly
Surfaced byβ€œsenate:Robin Kelly”

🧠 AI analysis

Issueimmigration
Framingissue advocacy
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedpolice
Symbolsmilitary, border
Call to actiondonate
Standout elementBold white-on-purple 'THIS IS NOT OKAY' headline over a photo of armed ICE/police agents escorting a detained person along railroad tracks
TacticThe ad uses visceral, escalating language about ICE raids paired with a confrontational image and 'FIGHT BACK' CTA to convert outrage into donations.

Where it ran (delivery by region)

California16.5%
New York6.1%
Texas6.1%
Florida5.7%
Massachusetts4.9%
Pennsylvania3.9%
Washington3.4%

Who saw it (delivery)

18-24 Β· female 0.2%
18-24 Β· unknown 0.2%
25-34 Β· female 2.2%
25-34 Β· male 0.7%
35-44 Β· female 2.9%
35-44 Β· male 2.9%
45-54 Β· female 3.7%
45-54 Β· male 2.5%
45-54 Β· unknown 0.2%
55-64 Β· female 10.1%
55-64 Β· male 4.9%
55-64 Β· unknown 0.5%
65+ Β· female 47.7%
65+ Β· male 20.1%
65+ Β· unknown 1.0%

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