Mallory McMorrow for Michigan
Asking for money is my least favorite part of campaigning. But in a race this close, every single donation makes a difference in ensuring we have the resources to win.
Asking for money is my least favorite part of campaigning. But in a race this close, every single donation makes a difference in ensuring we have the resources to win.
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| Overall score | 49.1/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 78.0 · 13.2 · 58.7 |
| Spend range | USD 3,500–3,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 33.33 |
| Est. audience size | — |
| Days live | 49 (2026-01-14 → 2026-03-04) |
| Created | 2026-01-14 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Candidate holding an 'I Want You' patriotic mug in a casual home kitchen setting, projecting relatable authenticity |
| Tactic | The self-deprecating confession that fundraising is her 'least favorite' part disarms donor fatigue and builds trust through vulnerability, making the ask feel sincere rather than transactional. |
| Michigan | 36.2% |
| California | 8.3% |
| New York | 4.7% |
| Illinois | 3.8% |
| Florida | 3.5% |
| Massachusetts | 3.0% |
| Texas | 2.8% |
| 18-24 · female | 0.7% |
| 45-54 · male | 9.1% |
| 65+ · male | 27.9% |
| 65+ · female | 14.4% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 14.3% |
| 55-64 · female | 7.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.3% |
| 18-24 · male | 1.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.9% |
| 35-44 · female | 5.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.7% |
| 25-34 · female | 2.9% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.5% |