📌 The Swipe File

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Peggy Flanagan US Inactive

Peggy Flanagan for Minnesota

ad creative

Donate to get the recipe

Show your support with a contribution.

Ad copy

When the snow piles up across Minnesota, we don't just survive winter — we show up for each other. When it snows, we’ll help shovel your driveway. If you’re new to the neighborhood, we’ll welcome you in. And when the temperature really starts to drop, hotdish becomes the star of every potluck. And let me tell you this. I love a good hotdish. It’s at the heart of every gathering, from fundraisers to family reunions, where everyone arrives with fogged-up glasses. And if you donate ANY amount to my campaign right now, I’ll share my tried-and-true Wild Rice Hotdish recipe with you. This recipe fits right in at any gathering. A little taste of Minnesota warmth, from my home to yours. This campaign runs on grassroots support from people like you. Every dollar helps us reach more voters, fight back against special interests, and win this race. So donate today, get a great recipe, and know you're building something bigger than hotdish.

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Performance proxies

Overall score33.7/100
Spend / Reach / Long. / Eff.17.4 · 53.0 · 3.9 · 60.5
Spend rangeUSD 200–299
Impressions9,000 – 9,999
CPM (≈ $/1k impr)USD 26.26
Est. audience size
Days live15 (2025-12-11 → 2025-12-26)
Created2025-12-11
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMN — Peggy Flanagan
Surfaced by“senate:Peggy Flanagan”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealnostalgia
Production tiersemi pro
Who picturednone
Symbolsfamily, farm rural
Call to actiondonate
Standout elementRecipe-as-incentive offer framed as a personal kitchen gift, bridging community warmth with a donation ask
TacticUses hyper-local Midwestern cultural touchstones (hotdish, shoveling driveways, potlucks) to build emotional intimacy and lower the psychological barrier to a first-time donation via a tangible recipe reward.

Where it ran (delivery by region)

Minnesota84.9%
Wisconsin1.9%
California1.5%
Washington1.0%
North Dakota0.8%
Michigan0.7%
Oregon0.6%

Who saw it (delivery)

18-24 · female 0.9%
45-54 · male 3.7%
65+ · male 7.9%
65+ · female 22.4%
55-64 · unknown 0.3%
55-64 · male 4.1%
55-64 · female 15.2%
45-54 · unknown 0.5%
45-54 · female 15.9%
18-24 · male 0.8%
35-44 · unknown 0.8%
35-44 · male 3.8%
35-44 · female 13.6%
25-34 · unknown 0.6%
25-34 · male 2.7%
25-34 · female 6.3%
18-24 · unknown 0.1%
65+ · unknown 0.5%

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