Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
Tactics for Securing the Right to Vote
Most Montanans learned long ago that a hard winter is easier to face when the shed is stocked, the neighbors are close, and the equipment works.
Ad copy
Democracy is collapsing. Courts are still holding hearings. Meetings are still getting posted. Flags still fly. Meanwhile, the rules that protect ordinary people have become optional, enforced for friends and ignored for enemies. Daines will do nothing. We can be empowered, each Montanan, to stand up for our right to vote. #FireDaines #ReillyforMontana https://reillyneill.substack.com/p/tactics-for-securing-the-right-to
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 0.3 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | — |
| Days live | 2 (2026-01-21 → 2026-01-23) |
| Created | 2026-01-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | eagle, us flag |
| Call to action | learn more |
| Standout element | bald eagle perched on a dead tree — symbol of a threatened but still-present democracy |
| Tactic | The ad pairs an urgent 'democracy is collapsing' alarm with a stoic bald eagle on dead branches, using Montana rural identity and symbolic patriotism to frame Daines as complicit in democratic erosion while empowering ordinary Montanans to act. |
Where it ran (delivery by region)
| California | 7.6% |
| Florida | 5.0% |
| Pennsylvania | 4.9% |
| Ohio | 4.8% |
| Texas | 4.6% |
| Montana | 4.5% |
| Michigan | 4.1% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 18-24 · male | 0.2% |
| 25-34 · female | 0.6% |
| 25-34 · male | 1.0% |
| 35-44 · female | 0.7% |
| 35-44 · male | 2.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 1.8% |
| 45-54 · male | 4.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 8.5% |
| 55-64 · male | 14.2% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 31.9% |
| 65+ · male | 33.3% |
| 65+ · unknown | 0.4% |
