Seth Moulton US Inactive
Seth for Massachusetts
Ad copy
Abolishing ICE is step one.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.3/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 65.4 · 0.8 · 69.6 |
| Spend range | USD 200–299 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 7.68 |
| Est. audience size | — |
| Days live | 4 (2026-01-26 → 2026-01-30) |
| Created | 2026-01-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
🧠 AI analysis
| Issue | immigration |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | border |
| Call to action | none |
| Standout element | Bold yellow 'Abolish ICE' text superimposed over candidate's visibly intense, furrowed expression in a casual flannel shirt |
| Tactic | The DIY selfie-style video with confrontational facial expression and blunt 'Abolish ICE' headline signals authentic conviction, designed to ignite progressive base energy and differentiate Moulton on a polarizing immigration stance. |
Where it ran (delivery by region)
| California | 12.9% |
| Texas | 7.6% |
| New York | 6.2% |
| Florida | 5.1% |
| Massachusetts | 4.6% |
| Pennsylvania | 3.8% |
| Illinois | 3.8% |
Who saw it (delivery)
| 18-24 · female | 5.1% |
| 45-54 · male | 6.3% |
| 65+ · male | 2.4% |
| 65+ · female | 4.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.2% |
| 55-64 · female | 6.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.1% |
| 18-24 · male | 22.6% |
| 35-44 · unknown | 0.4% |
| 35-44 · male | 10.4% |
| 35-44 · female | 7.7% |
| 25-34 · unknown | 0.7% |
| 25-34 · male | 15.8% |
| 25-34 · female | 5.4% |
| 18-24 · unknown | 1.1% |
| 65+ · unknown | 0.1% |
