Congressman Wiley Nickel US Inactive
Office of Congressman Wiley Nickel
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Today, Congressman Wiley Nickel (NC-13), a member of the Bipartisan School Safety and Security Caucus, introduced the Single Application for School Safety (SASS) Act.
Ad copy
I'm Congressman Wiley Nickel and I'm working to pass a school funding bill that will ensure the protection and safety of students. Subscribe to my e-newsletter to learn more about my work in Congress.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.9/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 73.9 · 1.4 · 68.7 |
| Spend range | USD 600–699 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 8.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2024-09-05 → 2024-09-11) |
| Created | 2024-09-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | education |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Large pull-quote format with candidate photo against dark background creates a credible legislative authority visual |
| Tactic | The ad establishes legislative credibility by positioning Nickel as a pragmatic problem-solver cutting through 'bureaucratic red tape,' using a direct quote format to build trust and drive newsletter subscriptions. |
Where it ran (delivery by region)
| North Carolina | 99.8% |
| South Carolina | 0.1% |
| Virginia | 0.0% |
| Louisiana | 0.0% |
| Tennessee | 0.0% |
| New York | 0.0% |
| Texas | 0.0% |
Who saw it (delivery)
| 65+ · unknown | 0.2% |
| 25-34 · female | 7.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
| 55-64 · male | 7.1% |
| 65+ · female | 22.6% |
| 35-44 · female | 4.8% |
| 65+ · male | 13.9% |
| 18-24 · unknown | 0.2% |
| 55-64 · female | 8.5% |
| 25-34 · male | 6.5% |
| 45-54 · male | 4.6% |
| 18-24 · female | 10.4% |
| 45-54 · female | 4.2% |
| 18-24 · male | 4.6% |
| 35-44 · male | 5.3% |
| 35-44 · unknown | 0.1% |
