Mills for Maine
Gov. Mills is putting our children first. That's why she fully funded K-12 schools for the first time in Maine's history.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 50.4/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 85.0 · 4.1 · 58.7 |
| Spend range | USD 7,000–7,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 33.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 16 (2022-09-10 → 2022-09-26) |
| Created | 2022-09-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the original ad creative |
| Tactic | The ad leverages a historic policy achievement — fully funding K-12 schools — to build Mills' credibility as a champion for children, but the message is entirely inaccessible due to a platform disclaimer removal notice. |
| Maine | 99.7% |
| Dhaka Division | 0.1% |
| Khulna Division | 0.0% |
| Vientiane Prefecture | 0.0% |
| Chittagong Division | 0.0% |
| Sylhet Division | 0.0% |
| Amman Governorate | 0.0% |
| 13-17 · female | 0.0% |
| 55-64 · female | 13.5% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 55-64 · male | 5.9% |
| 35-44 · female | 13.1% |
| 25-34 · male | 4.7% |
| 65+ · female | 18.2% |
| 18-24 · female | 1.6% |
| 25-34 · female | 8.4% |
| 65+ · male | 7.9% |
| 35-44 · male | 7.2% |
| 45-54 · female | 11.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · male | 6.0% |
| 18-24 · male | 1.1% |
| 18-24 · unknown | 0.0% |