📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

John M. Schroder Louisiana State Treasurer US Inactive

Louisiana Department of Treasury

ad creative

💸 We Find It. You Claim It.

💸 We Find It. You Claim It.

💸 We Find It. You Claim It.

LA Department Of Treasury

LA Department Of Treasury

LA Department Of Treasury

Ad copy

We’ve found money that could belong to you. Find us at the Pearl Street branch of the Beaumont Public Library during the Louisiana-Texas Joint Outreach on Thursday, 11/17/22 from 10:00AM-5:00PM to claim your lost money!
We’ve found money that could belong to you. Find us at the Pearl Street branch of the Beaumont Public Library during the Louisiana-Texas Joint Outreach on Thursday, 11/17/22 from 10:00AM-5:00PM to claim your lost money!
We’ve found money that could belong to you. Find us at the Pearl Street branch of the Beaumont Public Library during the Louisiana-Texas Joint Outreach on Thursday, 11/17/22 from 10:00AM-5:00PM to claim your lost money!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score41.0/100
Spend / Reach / Long. / Eff.17.4 · 70.7 · 2.5 · 73.6
Spend rangeUSD 200–299
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 4.54
Est. audience size100,001 – 500,000
Days live10 (2022-11-16 → 2022-11-26)
Created2022-11-15
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateLA — John Fleming
Surfaced by“senate:John Fleming”

🧠 AI analysis

Issueeconomy taxes
Framinginformational
Message typeawareness
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actionlearn more
Standout elementFacebook content-removed disclaimer card revealing a government treasury outreach ad
TacticThe ad leverages a money-finding hook with repeated '💸 We Find It. You Claim It.' to drive engagement and foot traffic to a joint state outreach event, using the Louisiana State Treasurer's official credibility to build trust.

Where it ran (delivery by region)

Texas68.8%
Louisiana31.2%

Who saw it (delivery)

65+ · unknown 0.0%
25-34 · male 15.4%
55-64 · female 4.0%
18-24 · unknown 0.1%
18-24 · female 12.6%
18-24 · male 10.6%
25-34 · female 11.6%
35-44 · female 9.1%
35-44 · male 13.4%
55-64 · unknown 0.0%
65+ · male 2.3%
45-54 · female 5.0%
45-54 · male 8.0%
65+ · female 2.6%
55-64 · male 4.7%
35-44 · unknown 0.1%
25-34 · unknown 0.1%
45-54 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 34d live
Graham Platner
ME — Graham Platner 36d live
Graham Platner
ME — Graham Platner 32d live
Graham Platner
ME — Graham Platner 11d live
James Talarico
TX — James Talarico 4d live
James Talarico
TX — James Talarico 6d live
James Talarico
TX — James Talarico 5d live
Dan Osborn for Senate
NE — Dan Osborn 80d live