ROBIN KELLY FOR SENATE
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 27.9/100 |
| Spend / Reach / Long. / Eff. | 25.8 Β· 39.6 Β· 1.4 Β· 44.6 |
| Spend range | USD 500β599 |
| Impressions | 2,000 β 2,999 |
| CPM (β $/1k impr) | USD 219.84 |
| Est. audience size | 5,001 β 10,000 |
| Days live | 6 (2026-02-02 β 2026-02-08) |
| Created | 2026-02-02 |
| Creative variants | 0 body Β· 6 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL β Robin Kelly |
| Surfaced by | βsenate:Robin Kellyβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Dense text overlay on candidate portrait with defiant 'Hell no.' declaration against a dark purple background |
| Tactic | The ad uses a personal-threat narrative arc β casting Kelly as a retaliation target for daring to hold Trump accountable β to convert righteous anger into small-dollar donations. |
| California | 15.1% |
| Florida | 7.9% |
| New York | 6.3% |
| Texas | 4.7% |
| Pennsylvania | 4.3% |
| Washington | 4.3% |
| Massachusetts | 4.1% |
| 18-24 Β· female | 0.3% |
| 18-24 Β· male | 0.1% |
| 18-24 Β· unknown | 0.1% |
| 25-34 Β· female | 1.3% |
| 25-34 Β· male | 0.6% |
| 35-44 Β· female | 3.2% |
| 35-44 Β· male | 1.6% |
| 45-54 Β· female | 4.6% |
| 45-54 Β· male | 1.7% |
| 45-54 Β· unknown | 0.3% |
| 55-64 Β· female | 10.6% |
| 55-64 Β· male | 3.9% |
| 55-64 Β· unknown | 0.1% |
| 65+ Β· female | 48.9% |
| 65+ Β· male | 21.6% |
| 65+ Β· unknown | 1.1% |