Cindy Hyde Smith for US Senate
I will work hard for all Mississippians. I ask for your vote on Tuesday, November 3.
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| Overall score | 53.1/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 91.4 · 2.8 · 61.7 |
| Spend range | USD 9,000–9,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 22.35 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS — Cindy Hyde-Smith |
| Surfaced by | “senate:Cindy Hyde-Smith” |
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate speaking directly to camera in soft mint blazer with bright window backdrop conveying openness and approachability |
| Tactic | Direct-to-camera personal appeal paired with a universal 'work hard for all Mississippians' pledge uses inclusive language and eye contact to build personal trust and drive GOTV on Election Day. |
| Mississippi | 95.9% |
| Tennessee | 0.8% |
| Louisiana | 0.5% |
| Alabama | 0.5% |
| Texas | 0.4% |
| Florida | 0.2% |
| Ohio | 0.1% |
| 65+ · male | 8.5% |
| 55-64 · male | 10.1% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 1.4% |
| 25-34 · female | 5.5% |
| 65+ · unknown | 0.1% |
| 35-44 · female | 9.2% |
| 35-44 · male | 8.7% |
| 25-34 · male | 5.8% |
| 45-54 · male | 10.2% |
| 18-24 · male | 1.6% |
| 65+ · female | 14.2% |
| 45-54 · female | 10.8% |
| 55-64 · female | 13.5% |
| 18-24 · unknown | 0.0% |