Alexander Gaaserud for WV US Inactive
GAASERUD FOR WV
Ad copy
Merry Christmas! Please read my Christmas Letter and LIKE and FOLLOW my page! Thank you. Alex
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 0.3 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 2 (2022-12-24 → 2022-12-26) |
| Created | 2022-12-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Alexander Gaaserud |
| Surfaced by | “senate:Alexander Gaaserud” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | family, none |
| Call to action | none |
| Standout element | Handwritten-style Christmas letter with snowflake border framing a personal holiday message as the entire ad creative |
| Tactic | The ad uses a personal holiday letter format to build intimacy and grassroots authenticity, treating the ad as a direct relationship-builder rather than a traditional political pitch, with a list-building ask to like and follow the page. |
Where it ran (delivery by region)
| West Virginia | 69.9% |
| Ohio | 17.5% |
| Pennsylvania | 11.4% |
| Maryland | 1.2% |
| Virginia | 0.0% |
Who saw it (delivery)
| 25-34 · male | 0.3% |
| 25-34 · female | 0.5% |
| 65+ · male | 8.9% |
| 45-54 · female | 11.1% |
| 55-64 · male | 7.2% |
| 65+ · female | 39.3% |
| 45-54 · male | 3.7% |
| 55-64 · female | 25.9% |
| 35-44 · female | 1.8% |
| 35-44 · male | 1.0% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 18-24 · male | 0.1% |
| 18-24 · female | 0.1% |
| 45-54 · unknown | 0.0% |
