THE WATERS COMMITTEE
#BackTheBlue. I do. Son of Providence Patrolman Allen Waters. Vote Allen Waters for U.S. Senate (R-RI) Donate/volunteer: WatersforSenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 37.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 63.8 · 5.0 · 80.5 |
| Spend range | <USD 99 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 1.8 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 19 (2020-07-20 → 2020-08-08) |
| Created | 2020-07-20 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate, police |
| Symbols | us flag, military |
| Call to action | vote |
| Standout element | Facebook content removal notice obscuring the actual ad creative due to disclaimer non-compliance |
| Tactic | The ad leans on personal biography and #BackTheBlue identity signaling to build emotional resonance with law-and-order voters, but its persuasive impact is entirely neutralized by Facebook's policy removal of the content. |
| Rhode Island | 100.0% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 35-44 · female | 3.2% |
| 25-34 · female | 1.5% |
| 35-44 · male | 7.5% |
| 55-64 · female | 13.3% |
| 45-54 · female | 8.8% |
| 55-64 · male | 17.5% |
| 65+ · male | 12.3% |
| 45-54 · male | 14.7% |
| 65+ · female | 16.6% |
| 25-34 · male | 3.9% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |