SETH BODNAR FOR MONTANA
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
BREAKING: Steve Daines just dropped out of the Montana Senate race. I’m Seth Bodnar. I’m a Green Beret, a businessman, an educator and a dad, and I just launched my Independent campaign for Senate this morning. Now this race is wide open, and we have a real opportunity to build something strong here in Montana. If you believe it’s time for new leadership, chip in today and help us get this campaign off the ground.
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| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | — |
| Days live | 1 (2026-03-04 → 2026-03-05) |
| Created | 2026-03-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | donate |
| Standout element | Bold blue DONATE banner anchoring candidate portrait with mountain backdrop — urgency framing a campaign launch moment |
| Tactic | Uses a 'breaking news' hook about a rival dropping out to manufacture urgency and momentum, positioning Bodnar as the timely outsider alternative worthy of immediate financial support. |
| Montana | 15.8% |
| California | 12.0% |
| Florida | 8.4% |
| Texas | 5.1% |
| Washington | 4.2% |
| New York | 3.4% |
| Arizona | 3.4% |
| 18-24 · female | 1.2% |
| 45-54 · male | 2.5% |
| 65+ · male | 33.8% |
| 65+ · female | 38.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.4% |
| 55-64 · female | 6.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 1.5% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 2.4% |
| 35-44 · female | 2.0% |
| 25-34 · male | 1.3% |
| 25-34 · female | 0.5% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 1.0% |