📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Wesley Hunt US Inactive

Hunt for Senate

ad creative

Ad copy

My heart breaks for the family of Sarah Beckstrom. And this tragedy is a reminder that we cannot ignore the truth: There are people inside our borders who want to see America fall. Some openly despise our way of life, our faith, and our freedoms. They chant “death to America,” and they mean it. If we don’t take these threats seriously, we will see more American lives lost. Thank God President Trump is in charge. Thank God we are deploying 500 additional National Guardsmen to secure D.C. And let me be clear: We will not back down. We will not relent. We will keep the American people safe.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.3/100
Spend / Reach / Long. / Eff.25.8 · 78.0 · 0.6 · 73.0
Spend rangeUSD 500–599
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 4.88
Est. audience size100,001 – 500,000
Days live3 (2025-12-01 → 2025-12-04)
Created2025-12-01
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — Wesley Hunt
Surfaced by“senate:Wesley Hunt”

🧠 AI analysis

Issuecrime safety
Framingattack opponent
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, police, veterans military
Symbolsus flag, military, capitol statue
Call to actionlearn more
Standout elementFox News Alert chyron 'DEMS BLAME TRUMP FOR DC NATIONAL GUARD SHOOTING' lending cable news credibility to the attack message
TacticThe ad exploits a tragic shooting to stoke fear of internal enemies, using borrowed Fox News credibility and Trump alignment to position Hunt as a tough-on-security defender of American values.

Where it ran (delivery by region)

Texas92.9%
California0.9%
Florida0.5%
Oklahoma0.4%
Louisiana0.3%
Arkansas0.3%
Colorado0.3%

Who saw it (delivery)

18-24 · female 3.9%
45-54 · male 12.2%
65+ · unknown 0.1%
65+ · male 12.7%
65+ · female 8.9%
55-64 · unknown 0.1%
55-64 · male 14.5%
55-64 · female 7.9%
45-54 · unknown 0.1%
45-54 · female 6.0%
18-24 · male 4.2%
35-44 · unknown 0.1%
35-44 · male 10.5%
35-44 · female 5.3%
25-34 · unknown 0.1%
25-34 · male 8.9%
25-34 · female 4.4%
18-24 · unknown 0.1%
Unknown · female 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Lindsey Graham
SC — Lindsey Graham 40d live
John Cornyn
TX — John Cornyn 11d live
Susan Collins
ME — Susan Collins 84d live
John Cornyn
TX — John Cornyn 16d live
Sherrod Brown
OH — Sherrod Brown 15d live
Sherrod Brown
OH — Sherrod Brown 57d live
Tom Cotton
AR — Tom Cotton 12d live
John Cornyn
TX — John Cornyn 6d live