📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Steve Marshall US Inactive

Steve Marshall For Alabama

ad creative

Donate now!

Donate now to help us reach our goal of $10,000!

Ad copy

With less than three weeks until Election Day, will you help us reach our fundraising goal of $10,000? The Biden Administration has continued to wreck havoc on Alabama jobs, rising crime rates and more. Donate now to help me fight back and help us reach our goal before the end of the month.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score45.7/100
Spend / Reach / Long. / Eff.34.7 · 78.0 · 3.3 · 66.9
Spend rangeUSD 1,000–1,499
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 11.11
Est. audience size100,001 – 500,000
Days live13 (2022-10-19 → 2022-11-01)
Created2022-10-18
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAL — Steve Marshall
Surfaced by“senate:Steve Marshall”

🧠 AI analysis

Issueeconomy taxes
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementThermometer-style fundraising progress bar with a gavel graphic overlaid on a city skyline, creating urgency around the $10,000 goal
TacticClassic deadline-pressure fundraising tactic combining a tangible monetary goal with anti-Biden grievance messaging to drive emotional urgency and immediate donation action.

Where it ran (delivery by region)

Alabama99.8%
Georgia0.0%
Tennessee0.0%
Florida0.0%
Mississippi0.0%
North Carolina0.0%
Texas0.0%

Who saw it (delivery)

25-34 · unknown 0.0%
65+ · male 25.4%
25-34 · male 1.2%
45-54 · male 4.7%
55-64 · male 12.1%
65+ · female 37.7%
55-64 · female 11.9%
35-44 · male 1.9%
35-44 · female 0.8%
55-64 · unknown 0.1%
25-34 · female 0.4%
45-54 · female 3.0%
45-54 · unknown 0.0%
18-24 · male 0.2%
65+ · unknown 0.2%
18-24 · female 0.1%
18-24 · unknown 0.0%
35-44 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Janet Mills
ME — Janet Mills 71d live
Graham Platner
ME — Graham Platner 34d live
Sherrod Brown
OH — Sherrod Brown 53d live
Graham Platner
ME — Graham Platner 36d live
Julia Letlow
LA — Julia Letlow 58d live
Graham Platner
ME — Graham Platner 32d live
Colin Allred
TX — Colin Allred 19d live
Graham Platner
ME — Graham Platner 11d live