📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

ad creative

Juliana Stratton for Senate

Juliana Stratton for Senate

Juliana Stratton for Senate

Ad copy

I’m being pummeled with attacks from the RNC and my self-funded Republican opponent. Can you chip in to my campaign for U.S. Senate and help set the record straight? Every donation helps us reach voters, fight back against dishonest attacks, and make sure they aren't defending this race on their terms.
I’m being pummeled with attacks from the RNC and my self-funded Republican opponent. Can you chip in to my campaign for U.S. Senate and help set the record straight? Every donation helps us reach voters, fight back against dishonest attacks, and make sure they aren't defending this race on their terms.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score32.7/100
Spend / Reach / Long. / Eff.21.0 · 51.9 · 0.8 · 57.1
Spend rangeUSD 300–399
Impressions8,000 – 8,999
CPM (≈ $/1k impr)USD 41.12
Est. audience size
Days live4 (2026-05-19 → 2026-05-23)
Created2026-05-18
Creative variants2 body · 3 headline
Platformsfacebook, instagram
Languages
CandidateIL — Juliana Stratton
Surfaced by“senate:Juliana Stratton”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementIllinois state silhouettes tiled as a dark blue background pattern reinforcing geographic identity
TacticClassic fundraising underdog framing — candidate positions herself as under siege by wealthy opponent and MAGA machine to trigger donor urgency and small-dollar chip-in response.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 3.8%
65+ · male 21.5%
65+ · female 33.3%
55-64 · unknown 0.3%
55-64 · male 6.5%
55-64 · female 12.4%
45-54 · unknown 0.2%
45-54 · female 6.7%
18-24 · male 0.6%
35-44 · unknown 0.1%
35-44 · male 3.4%
35-44 · female 5.2%
25-34 · unknown 0.1%
25-34 · male 2.5%
25-34 · female 2.4%
18-24 · unknown 0.0%
65+ · unknown 0.6%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
Colin Allred
TX — Colin Allred 29d live