Shelley Moore Capito US Inactive
Capito for West Virginia
Capito Delivers for WV
Vote Capito for Senate.
Ad copy
Capito Travels the Mountain State. She listens to West Virginians.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.0/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 69.3 · 4.4 · 62.5 |
| Spend range | USD 900–999 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 19.99 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 17 (2026-04-24 → 2026-05-11) |
| Created | 2026-04-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | vote |
| Standout element | Iconic 'Welcome to West Virginia – Wild and Wonderful' highway sign centered on an open mountain road with fall foliage |
| Tactic | The ad leverages state identity and pride imagery to position Capito as a connected, present representative who actively listens and delivers for West Virginians, using the beloved state welcome sign as a surrogate for hometown authenticity. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 18-24 · male | 0.2% |
| 25-34 · female | 0.5% |
| 25-34 · male | 0.5% |
| 35-44 · female | 25.1% |
| 35-44 · male | 10.0% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 16.3% |
| 45-54 · male | 7.0% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 13.9% |
| 55-64 · male | 6.0% |
| 55-64 · unknown | 0.0% |
| 65+ · female | 15.2% |
| 65+ · male | 4.9% |
| 65+ · unknown | 0.1% |
