Jonathan Dean for Illinois - U.S. Senate US Inactive
DEAN FOR ILLINOIS
Ad copy
This is not change; this is a joke. The gerontocracy endangers all of our futures. If any of these establishment candidates win, they are going to sit in this Senate seat for decades, just like Durbin did, and our futures and our children’s futures are going to suffer for it. Vote for real change. Real energy. New ideas. On March 17, vote Jonathan Dean for US Senate. We cannot afford to wait. #IllinoisElection #IllinoisPrimary #illinoispolitics
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 81.7 · 1.1 · 67.1 |
| Spend range | USD 1,500–1,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 10.77 |
| Est. audience size | — |
| Days live | 5 (2026-02-16 → 2026-02-21) |
| Created | 2026-02-16 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | IL — Jonathan Dean |
| Surfaced by | “senate:Jonathan Dean” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | vote |
| Standout element | bold green-and-white 'IN THE PRIME' caption overlaid on a street-level candid video frame, visually asserting youthful energy against the gerontocracy narrative |
| Tactic | The ad leverages generational resentment by coining 'gerontocracy' as a villain and pairing it with street-level authenticity and a youth-in-their-prime visual motif to position Dean as the energetic outsider alternative. |
Where it ran (delivery by region)
| Illinois | 84.9% |
| Indiana | 6.5% |
| Missouri | 3.4% |
| Wisconsin | 3.4% |
| Iowa | 1.3% |
| Michigan | 0.4% |
Who saw it (delivery)
| 18-24 · female | 1.5% |
| 45-54 · male | 8.6% |
| 65+ · male | 8.1% |
| 65+ · female | 7.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.7% |
| 55-64 · female | 6.1% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.5% |
| 18-24 · male | 2.5% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 14.4% |
| 35-44 · female | 11.1% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 14.8% |
| 25-34 · female | 9.4% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
