Friends of Civil
www.civil4tn.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 23.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.8 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 4 (2022-07-31 → 2022-08-04) |
| Created | 2022-07-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Civil Miller-Watkins |
| Surfaced by | “senate:Civil Miller-Watkins” |
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, family |
| Call to action | vote |
| Standout element | Bold yellow text on navy blue background with graduation cap logo creating strong school-color contrast |
| Tactic | The ad leverages a reassurance tactic by positioning the incumbent as a proven, trusted advocate for children's education, using direct parental appeal ('Your Child's') to create personal relevance and drive re-election support. |
| Tennessee | 99.9% |
| Unknown | 0.1% |
| 25-34 · male | 10.5% |
| 25-34 · female | 8.8% |
| 45-54 · male | 10.4% |
| 65+ · male | 6.4% |
| 35-44 · female | 9.4% |
| 35-44 · male | 10.5% |
| 18-24 · male | 2.5% |
| 55-64 · female | 9.5% |
| 55-64 · male | 7.7% |
| 65+ · female | 12.6% |
| 45-54 · female | 9.9% |
| 18-24 · female | 1.5% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.1% |