📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Rep. Harriet Hageman US Inactive

Office of Rep. Harriet Hageman

ad creative

Share Your Views with Rep. Hageman

Share Your Views with Rep. Hageman

Share Your Views with Rep. Hageman

Share Your Views with Rep. Hageman

Ad copy

Articles of impeachment have been filed against DHS Secretary Mayorkas. Share your thoughts on if he should be impeached.
Articles of impeachment have been filed against DHS Secretary Mayorkas. Share your thoughts on if he should be impeached.
Articles of impeachment have been filed against DHS Secretary Mayorkas. Share your thoughts on if he should be impeached.
Articles of impeachment have been filed against DHS Secretary Mayorkas. Share your thoughts on if he should be impeached.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.0/100
Spend / Reach / Long. / Eff.11.9 · 55.8 · 1.9 · 66.3
Spend rangeUSD 100–199
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 11.96
Est. audience size100,001 – 500,000
Days live8 (2024-01-29 → 2024-02-06)
Created2024-01-29
Creative variants4 body · 4 headline
Platformsfacebook, instagram
Languagesen
CandidateWY — Harriet Hageman
Surfaced by“senate:Harriet Hageman”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsborder
Call to actionsurvey poll
Standout elementYES/NO poll buttons overlaid on a photo of Mayorkas standing in front of the border wall
TacticDisguised as a constituent survey, this list-building ad uses the impeachment framing and border wall backdrop to stoke anti-Mayorkas sentiment while harvesting engaged contact data from supporters.

Where it ran (delivery by region)

Wyoming99.6%
Colorado0.0%
Montana0.0%
Texas0.0%
Idaho0.0%
Nebraska0.0%
South Dakota0.0%

Who saw it (delivery)

25-34 · female 0.3%
25-34 · male 0.4%
18-24 · male 0.1%
25-34 · unknown 0.0%
35-44 · unknown 0.0%
55-64 · unknown 0.1%
65+ · unknown 0.3%
18-24 · female 0.1%
55-64 · male 18.9%
35-44 · female 0.9%
55-64 · female 12.1%
65+ · female 23.0%
65+ · male 32.4%
45-54 · female 3.3%
45-54 · male 6.3%
35-44 · male 1.7%
45-54 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 58d live
Sherrod Brown
OH — Sherrod Brown 15d live
Abdul El-Sayed
MI — Abdul El-Sayed 27d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 26d live