FRIENDS OF BRYCE REEVES
WATCH: Alexis Green supports Bryce Reeves because she sees him out in the community and knows he is accessible. #TeamReeves
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 23.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 0.3 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | β |
| Days live | 2 (2019-08-19 β 2019-08-21) |
| Created | 2019-08-19 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | β |
| Languages | en |
| Candidate | VA β Bryce Reeves |
| Surfaced by | βsenate:Bryce Reevesβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Everyday constituent testimonial framed as organic video endorsement shot in a casual home setting |
| Tactic | The ad uses a real constituent's testimonial to humanize the candidate through social proof, emphasizing community accessibility rather than policy β a trust-building tactic aimed at undecided soft supporters. |
| Virginia | 98.7% |
| Florida | 0.2% |
| Kentucky | 0.2% |
| Illinois | 0.1% |
| Georgia | 0.1% |
| Maine | 0.1% |
| Maryland | 0.1% |
| 45-54 Β· female | 13.5% |
| 25-34 Β· male | 1.8% |
| 45-54 Β· male | 4.7% |
| 65+ Β· female | 21.6% |
| 65+ Β· male | 4.7% |
| 55-64 Β· female | 17.8% |
| 35-44 Β· male | 3.4% |
| 18-24 Β· female | 2.5% |
| 35-44 Β· female | 14.4% |
| 55-64 Β· male | 4.0% |
| 25-34 Β· female | 9.9% |
| 18-24 Β· male | 0.8% |
| 45-54 Β· unknown | 0.2% |
| 55-64 Β· unknown | 0.4% |
| 35-44 Β· unknown | 0.3% |