Susan Collins US Inactive
COLLINS FOR SENATOR
STAND WITH SUSAN >>
Making a difference for Maine.
Ad copy
Susan Collins is making a difference for Maine
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 87.0 · 7.7 · 71.0 |
| Spend range | USD 1,500–1,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 6.36 |
| Est. audience size | — |
| Days live | 29 (2020-01-09 → 2020-02-07) |
| Created | 2020-01-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Close intimate facial framing with coastal Maine harbor visible in soft background |
| Tactic | The warm, approachable close-up paired with 'making a difference' framing builds personal trust and local identity, inviting viewers to feel a direct connection with Collins before the sign-up CTA. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 65+ · female | 17.2% |
| 35-44 · female | 4.8% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 5.0% |
| 35-44 · male | 6.7% |
| 55-64 · male | 10.4% |
| 45-54 · female | 7.9% |
| 25-34 · male | 6.8% |
| 55-64 · female | 13.4% |
| 45-54 · male | 10.3% |
| 65+ · male | 8.9% |
| 18-24 · female | 4.0% |
| 18-24 · male | 4.0% |
| 18-24 · unknown | 0.0% |
