📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Commissioner Eric Skrmetta, LPSC US Inactive

Eric Skrmetta Campaign Fund

ad creative

An Endorsement In The Crucial Race Nobody Is Paying Attention To

An Endorsement In The Crucial Race Nobody Is Paying Attention To

We aren’t making too many endorsements yet in Louisiana’s electoral races, in large part because some haven’t taken shape and in others it’s pretty obvious who a conservative’s best candidate will be. But we want to single out one race in particular, that being the Public Service Commissio...

We aren’t making too many endorsements yet in Louisiana’s electoral races, in large part because some haven’t taken shape and in others it’s pretty obvious who a conservative’s best candidate will be. But we want to single out one race in particular, that being the Public Service Commissio...

Ad copy

It is a true honor to receive the support of The Hayride.
Making an endorsement isn't something we do all the time, but Public Service Commissioner Eric Skrmetta's re-election is crucial for Louisiana. https://thehayride.com/2020/10/an-endorsement-in-the-crucial-race-nobody-is-paying-attention-to/

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score28.3/100
Spend / Reach / Long. / Eff.0.0 · 45.5 · 0.8 · 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (≈ $/1k impr)USD 11.0
Est. audience size500,001 – 1,000,000
Days live4 (2020-10-13 → 2020-10-17)
Created2020-10-12
Creative variants2 body · 2 headline
Platformsfacebook
Languagesen
CandidateLA — Eric Skrmetta
Surfaced by“senate:Eric Skrmetta”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actionnone
Standout elementShared endorsement post from The Hayride lending third-party conservative credibility
TacticThe ad borrows credibility from a respected Louisiana conservative outlet by amplifying their endorsement, using social proof to validate the candidate's importance to undecided right-leaning voters.

Where it ran (delivery by region)

Louisiana100.0%

Who saw it (delivery)

55-64 · unknown 0.1%
55-64 · female 14.9%
25-34 · female 0.5%
65+ · unknown 0.3%
25-34 · unknown 0.0%
45-54 · unknown 0.1%
35-44 · female 1.4%
45-54 · female 5.9%
65+ · male 17.5%
18-24 · male 0.6%
55-64 · male 19.0%
65+ · female 20.7%
45-54 · male 12.1%
25-34 · male 1.6%
35-44 · male 5.0%
35-44 · unknown 0.1%
18-24 · female 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 29d live