Eric Skrmetta Campaign Fund
We aren’t making too many endorsements yet in Louisiana’s electoral races, in large part because some haven’t taken shape and in others it’s pretty obvious who a conservative’s best candidate will be. But we want to single out one race in particular, that being the Public Service Commissio...
We aren’t making too many endorsements yet in Louisiana’s electoral races, in large part because some haven’t taken shape and in others it’s pretty obvious who a conservative’s best candidate will be. But we want to single out one race in particular, that being the Public Service Commissio...
It is a true honor to receive the support of The Hayride.
Making an endorsement isn't something we do all the time, but Public Service Commissioner Eric Skrmetta's re-election is crucial for Louisiana. https://thehayride.com/2020/10/an-endorsement-in-the-crucial-race-nobody-is-paying-attention-to/
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 28.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 0.8 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 4 (2020-10-13 → 2020-10-17) |
| Created | 2020-10-12 |
| Creative variants | 2 body · 2 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Eric Skrmetta |
| Surfaced by | “senate:Eric Skrmetta” |
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Shared endorsement post from The Hayride lending third-party conservative credibility |
| Tactic | The ad borrows credibility from a respected Louisiana conservative outlet by amplifying their endorsement, using social proof to validate the candidate's importance to undecided right-leaning voters. |
| Louisiana | 100.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · female | 14.9% |
| 25-34 · female | 0.5% |
| 65+ · unknown | 0.3% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 1.4% |
| 45-54 · female | 5.9% |
| 65+ · male | 17.5% |
| 18-24 · male | 0.6% |
| 55-64 · male | 19.0% |
| 65+ · female | 20.7% |
| 45-54 · male | 12.1% |
| 25-34 · male | 1.6% |
| 35-44 · male | 5.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.1% |