David Costello US Inactive
COSTELLO FOR U.S. SENATE
Ad copy
Text of my recent Bangor Daily News Op Ed: Experience should matter in Maine’s Senate primary (Including having helped to raise four children) - - While many, including most in the press, have essentially declared Maine’s Democratic U.S. Senate primary over, there’s still time for voters to consider whether the Democratic Party’s presumptive nominee is the best person to take on Sen. Susan Collins in November. Perceptions of political viability can, and often do, change overnight. - - I believe that my personal story, education, and government experience contrasts more sharply with that of Sen. Collins than does Graham Platner’s. My lived experience is rooted in many of the same challenges working-class Mainers face every day, and my extensive government service is broader, deeper and more hands-on than Sen. Collins’. Moreover, I believe that my experiences equip me with the kind of knowledge and perspective sorely needed in Washington today. - - I was born in Bangor and raised in Old Town by my mother and mill-working grandparents. My father, an Army veteran and labor organizer, died at the age of 31 due to hazardous working conditions he faced as a teenager. I know what it’s like to have to hustle to pay bills, compile years of debt and go long periods without health insurance and healthcare. Like many in Maine, I began working at an early age and worked my way through the University of Maine, George Washington University and the London School of Economics. And I subsequently served for more than 30 years in senior-level government and non-governmental organization positions, both in the United States and abroad. - - These positions included serving as a top aide to Maine’s secretary of state, the mayor of Baltimore and governor of Maryland; as a deputy and acting secretary of the Maryland Department of the Environment; and as a county program manager and regional team leader for the United States Agency for International Development (USAID). These positions involved implementing and managing, not simply legislating or talking about, complex multimillion-dollar programs and operations. - - These programs and operations included working closely with the U.S. Army, State Department, United Nations and foreign aid organizations overseas — and various state and local government agencies, businesses and non-governmental organizations in Maine, Maryland and elsewhere. - -They are programs and operations that resulted in election and motor vehicle safety reforms in Maine; improved schools and family assistance programs in Baltimore; the implementation of ambitious job creation, education, healthcare, crime reduction and environmental protection programs in Maryland; and the completion of more than 3,500 peace and community-building projects in conflict-torn Cambodia, Haiti, Bosnia, Croatia, Kosovo and Serbia. - - I believe experience matters, but so too does my decades-long commitment to substantially reforming our nation’s governing policies, practices, and institutions and eliminating the excessive and corrupting influence that money, wealth and disinformation have over our politics and government. Like many Democrats, I am fully committed to enacting far-reaching legislative and constitutional reforms, among them: Medicare for All; universal childcare; expanded Social Security benefits; a national minimum living wage; increased taxes on the wealthy; a ban on gerrymandering; federal clean elections financing; comprehensive immigration reform; judicial and legislative term limits; codification of Roe v. Wade; an assault weapons ban; and an aggressive national climate action plan. - - Reforms designed to not only salvage our democracy, but to also better protect our rights and freedoms and to enable us to finally tackle such pressing challenges as: unaffordable housing and healthcare; insufficient retirement security; economic inequality; gun violence; shoddy infrastructure; and climate change. Because only then are we likely to achieve the more perfect union envisioned by our most thoughtful founders and forebears.
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Performance proxies
| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 53.0 · 0.6 · 64.3 |
| Spend range | USD 100–199 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 15.74 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2026-06-06 → 2026-06-09) |
| Created | 2026-06-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | none |
| Standout element | Casual family photo on rocky Maine coastline anchoring the candidate's 'father of four' credibility claim |
| Tactic | The ad leverages an op-ed repost and an intimate family snapshot to build character credibility and electability contrast against the primary frontrunner without direct attacks. |
Where it ran (delivery by region)
| Maine | 79.7% |
| New Hampshire | 17.1% |
| Massachusetts | 3.1% |
| New Brunswick | 0.1% |
Who saw it (delivery)
| 18-24 · female | 25.7% |
| 45-54 · male | 3.4% |
| 65+ · male | 6.6% |
| 65+ · female | 8.5% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 3.8% |
| 55-64 · female | 3.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.6% |
| 18-24 · male | 16.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.0% |
| 35-44 · female | 3.0% |
| 25-34 · unknown | 0.6% |
| 25-34 · male | 9.5% |
| 25-34 · female | 10.7% |
| 18-24 · unknown | 1.2% |
| 65+ · unknown | 0.1% |
