πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

ad creative

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

160+ Members of Congress Back My Impeachment Effort

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score30.7/100
Spend / Reach / Long. / Eff.31.7 Β· 45.5 Β· 0.8 Β· 44.9
Spend rangeUSD 900–999
Impressions4,000 – 4,999
CPM (β‰ˆ $/1k impr)USD 211.02
Est. audience size50,001 – 100,000
Days live4 (2026-02-02 β†’ 2026-02-06)
Created2026-02-02
Creative variants0 body Β· 6 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” Robin Kelly
Surfaced byβ€œsenate:Robin Kelly”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementDense text overlay on candidate portrait with defiant 'Hell no.' declaration against a dark purple background
TacticThe ad uses a personal-threat narrative arc β€” casting Kelly as a retaliation target for daring to hold Trump accountable β€” to convert righteous anger into small-dollar donations.

Where it ran (delivery by region)

California15.1%
New York8.7%
Florida6.6%
Washington4.9%
Indiana4.8%
Massachusetts4.3%
Texas3.9%

Who saw it (delivery)

18-24 Β· female 0.1%
25-34 Β· female 1.1%
25-34 Β· male 0.5%
25-34 Β· unknown 0.0%
35-44 Β· female 2.2%
35-44 Β· male 1.0%
45-54 Β· female 3.2%
45-54 Β· male 1.1%
45-54 Β· unknown 0.1%
55-64 Β· female 9.8%
55-64 Β· male 3.0%
55-64 Β· unknown 0.2%
65+ Β· female 57.1%
65+ Β· male 19.7%
65+ Β· unknown 0.8%
Unknown Β· unknown 0.0%

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