ROBIN KELLY FOR SENATE
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 30.7/100 |
| Spend / Reach / Long. / Eff. | 31.7 Β· 45.5 Β· 0.8 Β· 44.9 |
| Spend range | USD 900β999 |
| Impressions | 4,000 β 4,999 |
| CPM (β $/1k impr) | USD 211.02 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 4 (2026-02-02 β 2026-02-06) |
| Created | 2026-02-02 |
| Creative variants | 0 body Β· 6 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL β Robin Kelly |
| Surfaced by | βsenate:Robin Kellyβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Dense text overlay on candidate portrait with defiant 'Hell no.' declaration against a dark purple background |
| Tactic | The ad uses a personal-threat narrative arc β casting Kelly as a retaliation target for daring to hold Trump accountable β to convert righteous anger into small-dollar donations. |
| California | 15.1% |
| New York | 8.7% |
| Florida | 6.6% |
| Washington | 4.9% |
| Indiana | 4.8% |
| Massachusetts | 4.3% |
| Texas | 3.9% |
| 18-24 Β· female | 0.1% |
| 25-34 Β· female | 1.1% |
| 25-34 Β· male | 0.5% |
| 25-34 Β· unknown | 0.0% |
| 35-44 Β· female | 2.2% |
| 35-44 Β· male | 1.0% |
| 45-54 Β· female | 3.2% |
| 45-54 Β· male | 1.1% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· female | 9.8% |
| 55-64 Β· male | 3.0% |
| 55-64 Β· unknown | 0.2% |
| 65+ Β· female | 57.1% |
| 65+ Β· male | 19.7% |
| 65+ Β· unknown | 0.8% |
| Unknown Β· unknown | 0.0% |