Shelley Moore Capito US Inactive
Capito for West Virginia
Capito Delivers for WV
Vote Capito for Senate.
Ad copy
Capito Travels the Mountain State. She listens to West Virginians.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.3 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 2 (2026-05-11 → 2026-05-13) |
| Created | 2026-05-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | vote |
| Standout element | Iconic 'Welcome to West Virginia – Wild and Wonderful' highway sign centered on an open mountain road with fall foliage |
| Tactic | The ad leverages state identity and pride imagery to position Capito as a connected, present representative who actively listens and delivers for West Virginians, using the beloved state welcome sign as a surrogate for hometown authenticity. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 8.6% |
| 65+ · male | 13.8% |
| 65+ · female | 16.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 12.1% |
| 55-64 · female | 12.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.9% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.1% |
| 35-44 · female | 8.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 4.4% |
| 25-34 · female | 4.0% |
| 65+ · unknown | 0.1% |
