Marcus C Williams 4 Rochester US Inactive
Marcus C Williams Campaign
Ad copy
📩📣Dear Democrats, Black People & Puerto Ricans of Rochester‼️ Vote November 4th Marcus C Williams Rochester City Council You Matter To Me ‼️ You can vote for me no matter what your party is, I'll be on the conservative line. #TeamMarcus #Marcus4Council #RochesterNY #Rochester
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.4/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 63.8 · 3.9 · 68.4 |
| Spend range | USD 200–299 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 9.07 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2025-09-13 → 2025-09-28) |
| Created | 2025-09-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Direct-to-camera selfie-style video with candidate speaking candidly in an office setting |
| Tactic | Cross-partisan outreach tactic directly names racial and ethnic communities to build personal connection and lower barriers to voting for a conservative-line candidate. |
Where it ran (delivery by region)
| New York | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.8% |
| 45-54 · male | 14.5% |
| 65+ · male | 10.0% |
| 65+ · female | 8.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 13.8% |
| 55-64 · female | 8.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.7% |
| 18-24 · male | 2.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 13.7% |
| 35-44 · female | 6.3% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 10.2% |
| 25-34 · female | 3.3% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
