Julia Letlow for Congress
We are facing a national security and humanitarian crisis at our southern border. As your Congresswoman, I will continue to fight to ensure we have the resources NEEDED to secure our southern border and keep our nation safe.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 47.9/100 |
| Spend / Reach / Long. / Eff. | 30.5 Β· 73.9 Β· 20.4 Β· 66.7 |
| Spend range | USD 800β899 |
| Impressions | 70,000 β 79,999 |
| CPM (β $/1k impr) | USD 11.33 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 75 (2022-09-17 β 2022-12-01) |
| Created | 2022-09-16 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | LA β Julia Letlow |
| Surfaced by | βsenate:Julia Letlowβ |
| Issue | immigration |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | none |
| Symbols | border, us flag, military |
| Call to action | none |
| Standout element | dramatic silhouettes of migrants against a dark sunset sky beneath barbed wire, reinforcing crisis framing |
| Tactic | The ad uses high-contrast crisis imagery β barbed wire, dark silhouettes, ominous sky β paired with urgent bold typography to evoke fear and position Letlow as a strong border security advocate. |
| Louisiana | 99.6% |
| Mississippi | 0.2% |
| Arkansas | 0.1% |
| Texas | 0.0% |
| Florida | 0.0% |
| Georgia | 0.0% |
| Missouri | 0.0% |
| 25-34 Β· unknown | 0.0% |
| 45-54 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.1% |
| 45-54 Β· male | 11.2% |
| 35-44 Β· male | 8.0% |
| 25-34 Β· male | 3.0% |
| 55-64 Β· male | 11.3% |
| 65+ Β· female | 18.3% |
| 65+ Β· male | 11.7% |
| 55-64 Β· female | 14.6% |
| 45-54 Β· female | 12.0% |
| 35-44 Β· female | 7.2% |
| 25-34 Β· female | 2.2% |
| 35-44 Β· unknown | 0.1% |