WAHLS FOR IOWA
Fifteen years ago, one speech changed two lives forever. Chloe watched Zach Wahls defend his two moms in front of the Iowa State Legislature. She was so moved by his speech that she wrote a blog post titled, “Marry Me, Zach Wahls.” Today, they’re celebrating their anniversary, and Zach is running for the United States Senate to bring that same courage to Washington. If you’re like Chloe and believe in leaders who speak from their hearts and fight for real people, pitch in $5, $15, or $25 today to help Zach win.
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| Overall score | 48.5/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 80.0 · 4.7 · 54.1 |
| Spend range | USD 8,000–8,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 61.81 |
| Est. audience size | — |
| Days live | 18 (2026-01-16 → 2026-02-03) |
| Created | 2026-01-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Wife Chloe speaking directly to camera, personally narrating the love story origin from Zach's famous speech |
| Tactic | The ad leverages a deeply personal origin story — tying the candidate's iconic advocacy moment to a real love story — to humanize and build emotional trust before the fundraising ask. |
| Iowa | 13.2% |
| California | 10.8% |
| New York | 5.8% |
| Illinois | 4.4% |
| Florida | 4.1% |
| Massachusetts | 4.0% |
| Minnesota | 3.8% |
| 18-24 · female | 0.2% |
| 45-54 · male | 3.5% |
| 65+ · unknown | 0.7% |
| 65+ · male | 16.3% |
| 65+ · female | 33.4% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 7.3% |
| 55-64 · female | 17.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.8% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.3% |
| 35-44 · female | 5.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 0.9% |
| 25-34 · female | 1.7% |
| 18-24 · unknown | 0.0% |
| Unknown · unknown | 0.0% |