📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

David Costello for U.S. Senate US Inactive

COSTELLO FOR SENATE

ad creative

David Costello for U.S. Senate

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score23.3/100
Spend / Reach / Long. / Eff.0.0 · 34.4 · 0.0 · 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (≈ $/1k impr)USD 33.01
Est. audience size500,001 – 1,000,000
Days live1 (2024-08-30 → 2024-08-31)
Created2024-08-30
Creative variants0 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — David Costello
Surfaced by“senate:David Costello”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealneutral
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementBold white campaign-sign typography on solid blue background mimicking a yard sign aesthetic
TacticMinimalist name-ID ad leverages familiar yard-sign visual language to build candidate recognition and drive website traffic with a donate CTA.

Where it ran (delivery by region)

Maine96.9%
New Hampshire3.1%

Who saw it (delivery)

65+ · unknown 0.4%
25-34 · male 5.0%
45-54 · male 5.7%
35-44 · female 3.5%
25-34 · female 4.9%
55-64 · female 12.0%
55-64 · male 11.9%
65+ · male 17.0%
65+ · female 26.3%
18-24 · male 1.4%
18-24 · female 1.9%
45-54 · female 4.1%
35-44 · male 5.6%
45-54 · unknown 0.1%
55-64 · unknown 0.2%
35-44 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live