📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Hallie Shoffner US Inactive

Hallie Shoffner for Arkansas

ad creative

Ad copy

I’m honored to receive the endorsement of the Arkansas Democrat-Gazette editorial board in the Democratic primary for U.S. Senate. I’m running because Arkansas deserves leadership rooted in our communities, not political ambition. I’m doing this because Arkansas deserves a fighter who will take it to the mat for families, workers, farmers, and our kids. And as the board wrote, “Tom Cotton will have his hands full if he agrees to a debate.” Good. I hope we have it.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score28.1/100
Spend / Reach / Long. / Eff.0.0 · 45.5 · 0.0 · 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (≈ $/1k impr)USD 11.0
Est. audience size500,001 – 1,000,000
Days live1 (2026-02-27 → 2026-02-28)
Created2026-02-27
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Hallie Shoffner
Surfaced by“senate:Hallie Shoffner”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementFull newspaper editorial screenshot lending third-party credibility from the Arkansas Democrat-Gazette editorial board
TacticLeverages earned media credibility by showcasing a newspaper endorsement editorial to validate the candidate's authenticity and electability without relying on paid messaging alone.

Where it ran (delivery by region)

Arkansas100.0%

Who saw it (delivery)

18-24 · female 4.7%
45-54 · male 7.3%
65+ · male 6.0%
65+ · female 7.6%
55-64 · unknown 0.0%
55-64 · male 6.1%
55-64 · female 8.0%
45-54 · unknown 0.1%
45-54 · female 8.2%
18-24 · male 4.5%
35-44 · unknown 0.2%
35-44 · male 11.9%
35-44 · female 11.5%
25-34 · unknown 0.1%
25-34 · male 10.8%
25-34 · female 12.8%
18-24 · unknown 0.0%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Reid W. Rasner
WY — Reid Rasner 122d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live