John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
John Deaton for U.S. Senate
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Ad copy
I didn’t grow up with advantages. Poverty, violence, and instability were part of daily life, and I had to fight my way out. Now I’m running for the U.S. Senate because families in Massachusetts deserve someone who knows what it takes to overcome impossible odds. Learn More at johndeatonforsenate.com/meet-john
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 75.1 · 3.0 · 80.7 |
| Spend range | USD 100–199 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 1.76 |
| Est. audience size | — |
| Days live | 12 (2026-02-17 → 2026-03-01) |
| Created | 2026-02-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | side-by-side polaroid photos contrasting young Deaton in poverty with present-day Deaton, evoking a personal journey narrative |
| Tactic | The 'poverty to purpose' origin story tactic builds emotional relatability and positions Deaton as an underdog who earned success, creating a trust bridge with working-class voters. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 15.9% |
| 65+ · male | 13.9% |
| 65+ · female | 7.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 19.7% |
| 55-64 · female | 6.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.1% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 15.3% |
| 35-44 · female | 3.4% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 9.4% |
| 25-34 · female | 1.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
