📌 The Swipe File

John Reed for Metro Council District 29 US Inactive

Friends of John Reed

👍 𝘄𝘄𝘄.𝗷𝗼𝗵𝗻𝗿𝗲𝗲𝗱𝗳𝗼𝗿𝘂𝘀.𝗰𝗼𝗺

Ad copy

👍 𝗜 𝗷𝘂𝘀𝘁 𝗿𝗲𝗰𝗲𝗶𝘃𝗲𝗱 𝘁𝗵𝗲 𝘁𝗵𝘂𝗺𝗯𝘀 𝘂𝗽 𝗳𝗿𝗼𝗺 𝗣𝗹𝗮𝗻𝗻𝗲𝗱 𝗣𝗮𝗿𝗲𝗻𝘁𝗵𝗼𝗼𝗱 𝗱𝘂𝗲 𝘁𝗼 𝗺𝘆 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼 𝗲𝗹𝗲𝗰𝘁 𝗿𝗲𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗵𝗲𝗮𝗹𝘁𝗵 𝗮𝗱𝘃𝗼𝗰𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝗺𝘆 𝗳𝘂𝗹𝗹 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝘀𝗲𝘅𝘂𝗮𝗹 𝗮𝗻𝗱 𝗿𝗲𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗵𝗲𝗮𝗹𝘁𝗵 𝗽𝗼𝗹𝗶𝗰𝗶𝗲𝘀. 𝗔𝘀 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗰𝗼𝘂𝗻𝗰𝗶𝗹𝗺𝗮𝗻, 𝗜 𝘄𝗶𝗹𝗹 𝗳𝗶𝗴𝗵𝘁 𝗱𝗶𝗹𝗶𝗴𝗲𝗻𝘁𝗹𝘆 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗡𝗮𝘀𝗵𝘃𝗶𝗹𝗹𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘀𝘁𝗮𝘁𝗲 𝗹𝗲𝗴𝗶𝘀𝗹𝗮𝘁𝘂𝗿𝗲’𝘀 𝗮𝘁𝘁𝗮𝗰𝗸𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗵𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝘄𝗲𝗹𝗹𝗯𝗲𝗶𝗻𝗴 𝗼𝗳 𝗼𝘂𝗿 𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝘀.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	25.8/100
Spend / Reach / Long. / Eff.	0.0 · 39.6 · 1.1 · 62.6
Spend range	<USD 99
Impressions	2,000 – 2,999
CPM (≈ $/1k impr)	USD 19.8
Est. audience size	5,001 – 10,000
Days live	5 (2023-06-22 → 2023-06-27)
Created	2023-06-22
Creative variants	1 body · 1 headline
Platforms	facebook, instagram
Languages	en
Candidate	RI — John Reed
Surfaced by	“senate:John Reed”

🧠 AI analysis

Issue	abortion
Framing	positive candidate
Message type	persuasion
Emotional appeal	pride
Production tier	semi pro
Who pictured	candidate
Symbols	healthcare
Call to action	learn more
Standout element	Planned Parenthood logo prominently displayed alongside smiling candidate with arms crossed on dark blue background
Tactic	Leverages a high-recognition third-party endorsement (Planned Parenthood) as social proof to signal progressive values and credibility on reproductive health to a targeted base of voters.

Where it ran (delivery by region)

Tennessee

100.0%

Who saw it (delivery)

25-34 · unknown	0.4%
25-34 · male	12.6%
65+ · female	4.8%
35-44 · male	9.6%
25-34 · female	21.9%
45-54 · female	9.1%
55-64 · female	7.5%
65+ · male	3.7%
55-64 · male	4.1%
18-24 · male	2.1%
35-44 · female	12.7%
45-54 · male	6.2%
18-24 · female	5.0%
55-64 · unknown	0.1%
35-44 · unknown	0.1%