FRIENDS OF MARK WARNER
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Republican former Senator John Warner supports Mark Warner for Senate because of his proven track record of working across the aisle to make life better for Virginians.
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| Overall score | 47.9/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 81.7 · 3.6 · 65.2 |
| Spend range | USD 2,000–2,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 13.84 |
| Est. audience size | — |
| Days live | 14 (2020-10-20 → 2020-11-03) |
| Created | 2020-10-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Vintage 'Vote Teddy' campaign poster used as a nostalgic prop anchoring the bipartisan credibility appeal |
| Tactic | The ad leverages a cross-party endorsement from Republican former Senator John Warner to inoculate Mark Warner against partisanship attacks and signal centrist trustworthiness to persuadable voters. |
| Virginia | 100.0% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 12.5% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 5.5% |
| 18-24 · male | 7.4% |
| 35-44 · female | 3.9% |
| 25-34 · female | 5.9% |
| 45-54 · female | 4.8% |
| 65+ · male | 9.0% |
| 35-44 · male | 8.5% |
| 65+ · female | 14.1% |
| 55-64 · female | 10.1% |
| 55-64 · male | 10.3% |
| 45-54 · male | 7.5% |
| 18-24 · unknown | 0.0% |