Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Ad copy
Spent the day door knocking in District 16, and I gotta say, it was a beautiful one! ☀️ I had some great conversations about the issues people care about most, like housing affordability and funding our public schools. Neighbor after neighbor shared that they want the legislature to focus on real problems instead of attacking reproductive healthcare, fair elections, citizen initiatives, unions, teachers, librarians and trans folks. I couldn’t agree more.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 43.0 · 3.0 · 56.8 |
| Spend range | USD 100–199 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 42.72 |
| Est. audience size | 100 – 1,000 |
| Days live | 12 (2024-04-02 → 2024-04-14) |
| Created | 2024-04-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | housing |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Casual selfie on a residential street corner mid-canvass, projecting authentic grassroots effort |
| Tactic | The candid door-knocking selfie with conversational copy builds trust through authenticity and neighbor-to-neighbor relatability, making the candidate feel accessible and genuinely engaged with community concerns. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.1% |
| 45-54 · female | 11.0% |
| 25-34 · female | 9.3% |
| 25-34 · unknown | 0.3% |
| 45-54 · male | 5.9% |
| 35-44 · male | 6.2% |
| 65+ · female | 19.5% |
| 35-44 · female | 14.2% |
| 55-64 · male | 7.0% |
| 25-34 · male | 4.6% |
| 55-64 · female | 11.4% |
| 65+ · male | 6.9% |
| 65+ · unknown | 0.3% |
| 18-24 · male | 0.8% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.6% |
| 18-24 · female | 1.8% |
| 55-64 · unknown | 0.2% |
