Peggy Flanagan for Minnesota
Stand with Peggy
Minnesota is a potluck state. Folks come from all walks of life and have different experiences. Yet we share the same values. If it snows, we’ll help you shovel your driveway. If you move into the neighborhood, we’ll bring you a hotdish (what the rest of you call a casserole). And let me tell you this, I love a good hotdish. They’re the cornerstone of every gathering, from neighborhood parties to family reunions. To celebrate our shared love for good food and being with our communities, I’m offering something special for a limited time: Make a donation of any amount to my Senate campaign, and I’ll send you my own tried-and-true Wild Rice Hotdish recipe! Donate, and in return, you’ll get one of my special recipes to bring to your next potluck! It's a little taste of Minnesota, straight from my kitchen to yours. Thanks for being a part of our movement!
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| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 61.7 · 15.4 · 61.0 |
| Spend range | USD 500–599 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 24.42 |
| Est. audience size | — |
| Days live | 57 (2025-08-20 → 2025-10-16) |
| Created | 2025-08-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MN — Peggy Flanagan |
| Surfaced by | “senate:Peggy Flanagan” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | family, none |
| Call to action | donate |
| Standout element | Candidate smiling warmly while holding a bright red casserole dish, anchoring the community-identity fundraising hook |
| Tactic | Uses hyper-local Minnesotan cultural identity (hotdish/potluck metaphor) to build relatable warmth and lower the psychological barrier to donating by framing it as a neighborly exchange rather than a political transaction. |
| Minnesota | 76.9% |
| California | 2.2% |
| Wisconsin | 2.1% |
| New York | 1.1% |
| Michigan | 1.0% |
| Washington | 1.0% |
| Illinois | 0.9% |
| 18-24 · female | 0.4% |
| 45-54 · male | 1.9% |
| 65+ · male | 10.8% |
| 65+ · female | 44.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 2.4% |
| 55-64 · female | 14.0% |
| 45-54 · unknown | 0.3% |
| 45-54 · female | 10.3% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.5% |
| 35-44 · male | 1.7% |
| 35-44 · female | 7.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 1.2% |
| 25-34 · female | 3.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |