📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jon Ossoff US Inactive

JON OSSOFF FOR SENATE

ad creative

We’re being outspent on TV

We’re being outspent on TV

Ad copy

Jon Ossoff is considered the “most endangered incumbent” in the country. He is the top target for MAGA and is the only Democratic Senator up for reelection in a state that Donald Trump won in 2024. Jon’s self-proclaimed "MAGA warrior" opponent announced a seven-figure ad buy against Jon. This megamillionaire has already spent over $2 MILLION in this race and is now outspending Jon on TV. Jon needs our help. This is a grassroots campaign that relies on thousands of supporters to build the resources we need to fight back and stop a MAGA takeover of Georgia. Can you rush a donation today?
Jon Ossoff is considered the “most endangered incumbent” in the country. He is the top target for MAGA and is the only Democratic Senator up for reelection in a state that Donald Trump won in 2024. Jon’s self-proclaimed "MAGA warrior" opponent announced a seven-figure ad buy against Jon. This megamillionaire has already spent over $2 MILLION in this race and is now outspending Jon on TV. Jon needs our help. This is a grassroots campaign that relies on thousands of supporters to build the resources we need to fight back and stop a MAGA takeover of Georgia. Can you rush a donation today?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.8/100
Spend / Reach / Long. / Eff.80.0 · 100.0 · 3.6 · 51.7
Spend rangeUSD 80,000–89,999
Impressions1,000,000 – 0
CPM (≈ $/1k impr)USD 85.0
Est. audience size
Days live14 (2025-09-30 → 2025-10-14)
Created2025-09-30
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateGA — Jon Ossoff
Surfaced by“senate:Jon Ossoff”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsus flag
Call to actiondonate
Standout elementSplit-screen juxtaposing Trump and the MAGA opponent smiling above a serious-looking Ossoff speaking directly to camera
TacticClassic grassroots fundraising urgency play — frames Ossoff as the lone Democratic underdog being outspent by a MAGA-aligned millionaire to trigger defensive small-dollar donations.

Where it ran (delivery by region)

California13.6%
Georgia13.6%
New York6.3%
Florida5.1%
Texas4.5%
Illinois4.1%
Washington3.8%

Who saw it (delivery)

18-24 · female 0.4%
45-54 · male 5.1%
65+ · unknown 0.5%
65+ · male 14.7%
65+ · female 34.5%
55-64 · unknown 0.2%
55-64 · male 7.6%
55-64 · female 14.9%
45-54 · unknown 0.1%
45-54 · female 8.2%
18-24 · male 0.5%
35-44 · unknown 0.1%
35-44 · male 3.7%
35-44 · female 4.9%
25-34 · unknown 0.1%
25-34 · male 2.1%
25-34 · female 2.2%
18-24 · unknown 0.0%
Unknown · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live