πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Joshua Smith US Inactive

Joshua Smith for Galloway School Board

ad creative

Stokes & Smith for BOE

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score18.9/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 0.0 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size100,001 – 500,000
Days live1 (2022-10-16 β†’ 2022-10-17)
Created2022-10-16
Creative variants0 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateIA β€” Joshua Smith
Surfaced byβ€œsenate:Joshua Smith”

🧠 AI analysis

Issueeducation
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionvote
Standout elementSide-by-side framed portrait panels with matching patriotic campaign logo badges above each candidate, presenting a unified ticket
TacticThe dual-portrait framing with matching campaign badges signals a coordinated ticket, leveraging coalition credibility to make both candidates appear more established and trustworthy to local school board voters.

Where it ran (delivery by region)

New Jersey100.0%

Who saw it (delivery)

35-44 Β· male 8.6%
35-44 Β· female 5.4%
45-54 Β· male 10.8%
45-54 Β· female 5.9%
65+ Β· male 20.5%
65+ Β· female 16.8%
55-64 Β· male 11.9%
25-34 Β· male 4.3%
55-64 Β· female 13.0%
18-24 Β· male 0.5%
25-34 Β· female 2.2%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA β€” Jon Ossoff 10d live
Julia Letlow
LA β€” Julia Letlow 9d live
Mark Warner VA
VA β€” Mark Warner 18d live
James Talarico
TX β€” James Talarico 5d live
Tom Cotton
AR β€” Tom Cotton 8d live
Janet Mills
ME β€” Janet Mills 16d live
Congresswoman Julia Letlow
LA β€” Julia Letlow 28d live
Julia Letlow
LA β€” Julia Letlow 23d live