Wiley Nickel US Inactive
Wiley for Wake
Donate today
Stand with Wiley
Ad copy
We’ve got big news: Wiley Nickel is running for Wake County District Attorney! Wiley has spent his career fighting for justice, protecting our rights, and standing up to corruption. As DA, he’ll focus on keeping our communities safe, holding the powerful accountable, and making sure the law works for everyone — not just the wealthy or well-connected. This campaign is about building a justice system people can trust. Will you join us from the start and stand with Wiley in this fight for a fairer, safer Wake County?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 49.2 · 4.1 · 57.6 |
| Spend range | USD 200–299 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 38.39 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 16 (2025-09-17 → 2025-10-03) |
| Created | 2025-09-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold green DONATE button anchoring a personal first-person text card styled like a handwritten note |
| Tactic | The ad uses a candid, direct first-person introduction to build personal connection and trust while urgently converting that goodwill into an early-campaign donation. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.6% |
| 45-54 · male | 3.4% |
| 65+ · male | 13.7% |
| 65+ · female | 37.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.8% |
| 55-64 · female | 16.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.3% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 2.5% |
| 35-44 · female | 5.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.9% |
| 25-34 · female | 2.5% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
