📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Join the mission

Sign your name now.

Ad copy

Only Democrats would call a bill that doubles the size of the IRS, raises your taxes, and spends billions on a green energy slush fund the “Inflation Reduction Act.” Want to stop the madness? Join the mission to take back the U.S. Senate. SIGN your name now —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.3/100
Spend / Reach / Long. / Eff.27.6 · 83.1 · 3.0 · 75.6
Spend rangeUSD 600–699
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 3.46
Est. audience size
Days live12 (2022-08-03 → 2022-08-15)
Created2022-08-02
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsmoney cash
Call to actionsign petition
Standout elementdarkly lit close-up of Biden mid-shout, mouth agape, conveying aggression and threat
TacticUses a menacing image of the opponent paired with tax-fear messaging to drive list-building sign-ups by converting anger into action.

Where it ran (delivery by region)

Texas9.1%
Florida7.3%
California5.1%
Ohio4.4%
Pennsylvania4.2%
Michigan4.0%
North Carolina3.5%

Who saw it (delivery)

13-17 · male 0.0%
25-34 · female 0.5%
25-34 · unknown 0.0%
45-54 · unknown 0.1%
35-44 · male 3.0%
55-64 · male 23.0%
45-54 · male 9.1%
45-54 · female 3.3%
18-24 · female 0.1%
65+ · male 26.9%
18-24 · unknown 0.0%
55-64 · female 11.4%
65+ · female 19.2%
65+ · unknown 0.3%
25-34 · male 1.8%
18-24 · male 0.4%
35-44 · female 0.8%
55-64 · unknown 0.2%
35-44 · unknown 0.0%
13-17 · female 0.0%

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