📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Seth Moulton US Inactive

Seth for Massachusetts

ad creative

Join Our Fight

Join Our Fight

Join Our Fight

Seth for Massachusetts

Seth for Massachusetts

Seth for Massachusetts

Ad copy

I want Massachusetts to lead the nation in big, forward-looking, progressive solutions that make life better for working people. Our future can’t wait another six years.
I want Massachusetts to lead the nation in big, forward-looking, progressive solutions that make life better for working people. Our future can’t wait another six years.
I want Massachusetts to lead the nation in big, forward-looking, progressive solutions that make life better for working people. Our future can’t wait another six years.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.8/100
Spend / Reach / Long. / Eff.34.7 · 90.1 · 2.5 · 75.9
Spend rangeUSD 1,000–1,499
Impressions350,000 – 399,999
CPM (≈ $/1k impr)USD 3.33
Est. audience size
Days live10 (2025-10-22 → 2025-11-01)
Created2025-10-22
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateMA — Seth Moulton
Surfaced by“senate:Seth Moulton”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tierprofessional
Who picturedcandidate, family children
Symbolsfamily
Call to actionlearn more
Standout elementCandidate posed with smiling family beneath bold red-and-navy 'Our Fight Can't Wait' campaign slogan
TacticThe family photo paired with urgency-driven copy creates an emotional anchor that humanizes the candidate while the 'can't wait' framing implies incumbent complacency without naming an opponent.

Where it ran (delivery by region)

Massachusetts100.0%

Who saw it (delivery)

18-24 · female 17.4%
45-54 · male 4.5%
65+ · male 2.2%
65+ · female 1.4%
55-64 · unknown 0.0%
55-64 · male 3.6%
55-64 · female 1.8%
45-54 · unknown 0.1%
45-54 · female 2.0%
18-24 · male 21.0%
35-44 · unknown 0.1%
35-44 · male 8.9%
35-44 · female 4.0%
25-34 · unknown 0.3%
25-34 · male 20.9%
25-34 · female 11.3%
18-24 · unknown 0.4%
65+ · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 29d live