📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Want to stop the madness?

Chip in now.

Ad copy

Tom Cotton here. Democrats and their rich donors are attacking me. Why? Because I’m fighting for YOU. To keep up the fight, I need reinforcements. If you’re able, I’m humbly asking you to chip in just $3 before it’s too late —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.8/100
Spend / Reach / Long. / Eff.43.1 · 72.4 · 6.6 · 56.9
Spend rangeUSD 2,500–2,999
Impressions60,000 – 69,999
CPM (≈ $/1k impr)USD 42.3
Est. audience size
Days live25 (2022-09-27 → 2022-10-22)
Created2022-09-27
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsus flag
Call to actiondonate
Standout elementBright red 'CHIP IN $3' button overlaid on a fundraising deadline banner anchors the entire visual with hard urgency
TacticClassic under-siege fundraising tactic — Cotton positions himself as the outnumbered fighter battling elite Democrats, making a $3 ask feel like an act of personal solidarity with the viewer.

Where it ran (delivery by region)

Florida8.7%
Texas8.1%
California7.4%
Pennsylvania3.8%
Ohio3.8%
Michigan3.8%
Arkansas3.5%

Who saw it (delivery)

35-44 · unknown 0.0%
35-44 · female 0.6%
35-44 · male 1.0%
65+ · female 35.0%
25-34 · female 0.5%
65+ · male 28.9%
55-64 · female 11.6%
55-64 · male 14.5%
45-54 · male 3.8%
25-34 · male 0.5%
18-24 · female 0.2%
45-54 · female 2.5%
65+ · unknown 0.5%
18-24 · unknown 0.0%
45-54 · unknown 0.0%
25-34 · unknown 0.0%
18-24 · male 0.2%
55-64 · unknown 0.3%

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