Tom Willis WV US Inactive
Friends of Tom Willis
Patricia Rucker endorses Tom Willis for WV Senate : Patricia Rucker for WV
Patricia Rucker for West Virginia Senate 16th District
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 14.3 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 53 (2024-03-21 → 2024-05-13) |
| Created | 2024-03-21 |
| Creative variants | 0 body · 1 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Borrowed credibility via Patricia Rucker's own campaign logo displayed prominently as the endorsement visual |
| Tactic | Leverages a well-known local political figure's brand identity as social proof to transfer trust and name recognition to Tom Willis among WV conservative voters. |
Where it ran (delivery by region)
| West Virginia | 90.4% |
| Maryland | 9.1% |
| Virginia | 0.5% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.0% |
| 25-34 · female | 0.3% |
| 55-64 · female | 12.3% |
| 55-64 · male | 17.6% |
| 65+ · female | 21.3% |
| 65+ · male | 21.5% |
| 45-54 · male | 10.1% |
| 35-44 · female | 3.0% |
| 35-44 · male | 5.9% |
| 45-54 · female | 6.5% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
