Friends of Bryce Reeves
Virginia Senator, Patriot and Military Veteran. Paid for and authorized by Friends of Bryce Reeves.
**Endorsement Alert** Virginia Governor Glenn Youngkin endorses VA Senator Bryce Reeves in the 28th District Republican Primary. Vote May 6th, find details here -> www.brycereeves.com It has been an honor to work alongside Governor Youngkin in support of his Promises Made, Promises Kept initiatives. Whether it was cementing the largest tax cut in Virginia's history for our veterans or working on ground breaking international trade legislation, I know our Governor will always work to bring prosperity to our great Commonwealth and those who reside in it. I am humbled by his support. #spiritofvirginia #GlennYoungkin #BryceReeves #SD28
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| Overall score | 27.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 1.1 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 5 (2023-04-15 → 2023-04-20) |
| Created | 2023-04-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Side-by-side photo of Youngkin and Reeves under a bold red 'ENDORSEMENT ALERT' banner lending gubernatorial authority |
| Tactic | Borrowed-credibility tactic: the visual pairing of Reeves with a popular sitting governor transfers Youngkin's brand equity to Reeves ahead of a competitive primary. |
| Virginia | 100.0% |
| 25-34 · unknown | 0.1% |
| 55-64 · male | 11.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 2.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · female | 5.4% |
| 65+ · male | 16.5% |
| 55-64 · female | 7.4% |
| 25-34 · male | 7.5% |
| 18-24 · unknown | 0.1% |
| 45-54 · male | 8.6% |
| 35-44 · male | 8.2% |
| 65+ · female | 18.7% |
| 45-54 · female | 5.6% |
| 25-34 · female | 5.0% |
| 18-24 · male | 2.4% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |