📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Bluejay Rising US Inactive

Bluejay Rising

ad creative

Help us organize >

Ad copy

We asked Bernie Sanders to come to West Virginia because we know this MAGA wave across rural states isn't irreversible. West Virginia isn't a conservative state—it's a working class state. Bluejay Rising is a West Virginia community organization born out of Zach Shrewsbury's community-service-centric senatorial campaign. West Virginians are resilient, resourceful, and caring people who deserve to lead and decide the future of our own communities. We deliver mutual aid through flood relief, winter coat and food drives, and we need your help to keep up this vital community work and spread a message of solidarity and public service throughout the state. Join us in building a movement rooted in courage, protection, kindness, determination, selflessness, resilience, and hope. Zach Shrewsbury Executive Director, Bluejay Rising

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score41.3/100
Spend / Reach / Long. / Eff.23.7 · 55.8 · 27.5 · 58.1
Spend rangeUSD 400–499
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 35.96
Est. audience size
Days live101 (2025-09-05 → 2025-12-15)
Created2025-09-05
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWV — Zachary Shrewsbury
Surfaced by“senate:Zachary Shrewsbury”

🧠 AI analysis

Issuejobs labor
Framingissue advocacy
Message typefundraising
Emotional appealhope
Production tiersemi pro
Who pictureddiverse crowd, workers labor
Symbolsnone
Call to actiondonate
Standout elementLarge enthusiastic crowd in a packed indoor venue paired with Bernie Sanders name-drop as credibility anchor
TacticLeverages Bernie Sanders's populist brand equity and reframes West Virginia as a working-class rather than conservative state to inspire donor confidence that the race is winnable.

Where it ran (delivery by region)

California8.6%
Virginia6.5%
West Virginia6.1%
Pennsylvania5.4%
New York5.2%
Washington4.2%
Florida4.2%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · unknown 0.2%
65+ · unknown 1.1%
65+ · male 35.5%
65+ · female 33.0%
55-64 · unknown 0.3%
55-64 · male 10.0%
55-64 · female 8.9%
45-54 · male 3.6%
18-24 · male 0.1%
45-54 · female 2.9%
35-44 · unknown 0.1%
35-44 · male 1.8%
35-44 · female 0.9%
25-34 · unknown 0.0%
25-34 · male 0.9%
25-34 · female 0.7%
Unknown · female 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 78d live
Sherrod Brown
OH — Sherrod Brown 56d live
Sherrod Brown
OH — Sherrod Brown 50d live
Graham Platner
ME — Graham Platner 34d live
Dan Osborn for Senate
NE — Dan Osborn 17d live
Sherrod Brown
OH — Sherrod Brown 24d live
Julia Letlow
LA — Julia Letlow 81d live
Dan Osborn for Senate
NE — Dan Osborn 28d live