πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

We need your help!

Chip in $5, $10, or $25!

Ad copy

Every Liberal in the country is pouring πŸ’°πŸ’°πŸ’° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Your support will make the difference in this election. Will you chip in $20.20 right now and help us FIGHT BACK?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score56.1/100
Spend / Reach / Long. / Eff.63.0 Β· 97.1 Β· 3.0 Β· 61.3
Spend rangeUSD 15,000–19,999
Impressions700,000 – 799,999
CPM (β‰ˆ $/1k impr)USD 23.33
Est. audience sizeβ€”
Days live12 (2020-10-06 β†’ 2020-10-18)
Created2020-10-06
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolscapitol statue, money cash
Call to actiondonate
Standout elementFox News chyron framing Graham as defender of GOP norms with Capitol dome looming behind him
TacticClassic fear-and-urgency fundraising tactic β€” naming high-profile liberal villains (Pelosi, Clinton, Obama) to trigger an emotional 'fight back' response and drive immediate small-dollar donations via WinRed.

Where it ran (delivery by region)

Texas12.1%
California10.9%
Florida8.7%
New York3.8%
Ohio3.7%
Georgia3.0%
Tennessee2.8%

Who saw it (delivery)

25-34 Β· unknown 0.0%
25-34 Β· male 0.7%
45-54 Β· unknown 0.2%
35-44 Β· male 3.1%
55-64 Β· male 16.1%
45-54 Β· female 10.3%
55-64 Β· female 21.4%
65+ Β· male 13.2%
65+ Β· female 21.4%
18-24 Β· female 0.1%
45-54 Β· male 9.9%
18-24 Β· male 0.1%
35-44 Β· female 2.3%
65+ Β· unknown 0.3%
55-64 Β· unknown 0.3%
25-34 Β· female 0.5%
35-44 Β· unknown 0.1%
18-24 Β· unknown 0.0%

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